Hi, I’m Robin Fernandes.
Senior Product Manager passionate about building scalable, AI-driven products that solve real user problems. With 7+ years of experience across SaaS and digital ecosystems, I specialize in solving complex problems, shaping product strategy, and scaling products from 0 to 1 and beyond.
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Things I can offer
🚀 Product Strategy & Vision
- Defining long-term product vision and measurable goals.
- Building strategic roadmaps aligned with company OKRs.
- Opportunity sizing, business case development, and prioritization (RICE, ICE, impact mapping).
🧠 AI-Driven Solutions
- Leveraging LLMs and agent workflows to build AI-first features.
- Translating AI capabilities into real user value and product experiences.
- Collaborating with engineering team on model evaluation and feasibility.
- Ensuring safe, reliable, and user-centric AI implementations.
🧩 Technical Product Fluency
- Bridging business needs and engineering constraints through strong technical understanding.
- Working with APIs, system architecture, data flows, and integration design.
- Designing scalable, secure, multi-tenant SaaS systems.
- Writing clear, technically detailed PRDs trusted by engineering teams.
🛠️ Quick Adoption to AI Tools
- Quickly adopting and operationalizing new AI tools to improve team efficiency and product workflows.
- Introducing Figma Make and Lovable to accelerate UI/UX prototyping, interactions, and design iteration.
- Leveraging Replit and Cursor for AI-assisted coding, enabling faster experimentation, automation, and engineering collaboration.
- Evaluating emerging AI products and integrating them into daily product development processes to boost overall team velocity.
📊 Data-Driven Decision Making
- Analyzing data using Heap, GA4, Looker, dashboards, and experimentation tools.
- Running cohort, funnel, and retention analyses to identify growth levers.
- Defining and instrumenting meaningful product KPIs.
- Translating insights into actionable product decisions.
🕵️♂️ Product Discovery & User Insight
- Uncovering user problems through structured interviews and research.
- Validating ideas via prototypes, qualitative tests, and rapid iteration cycles.
- Mapping user journeys to identify friction and opportunity areas.
- Synthesizing insights to guide solution development.
👥 Leading & Mentoring Cross-Functional Teams
- Leading engineers, designers, analysts, and PMs through structured execution.
- Building alignment, clarity, and shared ownership across disciplines.
- Navigating ambiguity to guide teams toward impactful outcomes.
- Mentoring PMs and contributing to strong product culture.
💼 Executive & Stakeholder Alignment
- Communicating product decisions with clarity and structured storytelling.
- Managing expectations with executives and cross-functional partners.
- Driving alignment between product priorities and business goals.
- Proven experience of working directly with the CEO.
- Facilitating informed decision-making at all levels.
🌍 Customer & Market Understanding
- Conducting competitive research and identifying market opportunities.
- Partnering with sales/marketing to translate user needs into product features.
- Contributing to pricing, packaging, and go-to-market strategies.
- Keeping product strategy aligned with user needs and industry shifts.
🔐 Product Safety, Privacy & Compliance
- Contributing to ISO 27001 and SOC 2 compliance by aligning product workflows with required security controls and documentation standards.
- Ensuring platform readiness for VAPT (Vulnerability Assessment & Penetration Testing) and collaborating with engineering to close security gaps.
- Considering data governance, safety, and privacy in product decisions.
- Working closely with legal, security, and compliance teams to support secure product releases.
Top Projects
SERP Visibility Tracker
Built a keyword rank-tracking tool to monitor search visibility across 50,000+ locations and track multiple Google SERP features for competitive SEO intelligence.
Technology/Learnings:
- Using third-party Scrapers/APIs
- Proper structuring of JSON responses
- Validating data accuracy & correctness
- Understanding how SERP scraping works
- Understanding ever-changing complex algorithms of Google and daily A/B testing
Results:
Reduced keyword tracking cost by 93%, enabling the company to completely eliminating third party vendors.
Payment Gateway Integration
Integrated payment processing and subscription flows using Stripe to monetise the tool and streamline premium feature access.
Technology/Learnings:
- Setting up recurring subscriptions
- Stripe Invoicing, 3DS Secure
- Payment & Checkout flow
- Stripe Dashboard & Analytics
Results:
Enabled seamless monetization with subscription billing and automated invoicing.
LLM Traffic Insights
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